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The Story of The LBJ Logo and The Man Behind It

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The Story of The LBJ Logo and The Man Behind It

When we talk about the greatest basketball player of all time, two names come up. Michael Jordan, the man who won lead the legendary Chicago Bulls team to 3 championships back-to-back twice. And LeBron James, the basketball genius who took down the greatest basketball team ever assembled in history, the 2016-2017 Golden State Warriors. The man is not only known for his incredible basketball talent, but he’s also known to be a smart businessman and a man who cares about his root and community.

In this article, we’re going to talk about how King James rose to fame to become an iconic individual that he is today.

The History of LeBron James
LeBron Raymone James was born in 1984, and he showed flashes of greatness from a very young age. He played for St. Vincent-St. Mary High School in Akron, Ohio, and was named the best high school basketball player. LeBron was drafted first overall by the Cleveland Cavaliers in the 2003 draft class–one of the most talented draft classes of all time. He competed with for the rookie of the year award against names such as Dwyane Wade, Carmelo Anthony and Chris Bosh and won by a wide margin.

During his first tenure with the Cavs, he couldn’t win a championship for them, so he moved on to play for the Miami Heat with Bosh and Wade in 2011. The team won 2 championships back to back in 2012 and 2013, but that wasn’t the end of the story. After winning 2 titles with the Heat, LeBron came back to his home team; the Cavs.

The city of Cleveland had been in a championship drought for years and years, and LeBron finally lifted the curse together with Kyrie Irving and Kevin Love in a thrilling 7 games series against Steph Curry’s Warriors in the 2016 NBA Finals. The Cavs were down 3-1 in the series; the whole world thought it was over, but not LeBron. He brought them back from the brink of going home, and game by game, they crawled their way back. In the 7th game, LeBron had a monster performance. He had a triple-double with 27 points to boot, including the final block on Andre Iguodala in the last 2 minutes of the game when the game was tied which shifted the momentum of the entire game.

The Cavs went on to win that game and brought home a trophy for Cleveland. Although it was the only championship he won with the Cavs, the city appreciated him for it. Recently, LeBron has opened the “I Promise” school in Akron, his hometown ridden with poverty and underprivileged children, and that’s exactly who the school was built for. He wanted to give the opportunity that he never had to children who might not be as blessed as he was. This made him even more loved by the community than he was before. Even though LeBron has moved on from Cleveland, the city has never ceased to pay respect to him. Now, he plays for the Los Angeles Lakers, but the fans still cheer for him whenever the Lakers play the Cavs at Cleveland.

LeBron’s Net Worth

LeBron is one of the highest-valued sports celebrities of all time. In 2017, Forbes estimated that he’s worth around $86 million, and he will continue to be paid by Nike, thanks to the contract that he signed back in 2003 that guarantee that he would make $1 billion throughout the course of his life. His success wasn’t limited to the basketball court, as he’s proven himself time and again to be a smart investor who knows what to do with his money as well.

The LBJ Logo
LeBron James’s first logo was created in 2003 when he signed a contract with Nike to produce shoes and other apparel featuring his name and logo. At the time, LeBron was playing for the Miami Heat, and the logo that was designed featured his jersey number as well as his initials and a crown design.

The LBJ logo was first designed and launched in 2003 when he first signed a shoe contract with Nike. The current logo was designed in 2010 by Darrin Crescenzi, and it’s still being used today. It represents everything that he represents, from basketball to his jersey number, and his desire to be the best at what he does. The crown design is a homage to his “King James” nickname, along with the number 23, his chosen jersey number.

LeBron’s stardom is nowhere near finishing, and there’s no sign of him slowing down. The sales of his Nike products still continue to rise with each year. With every big move that he makes, the brand becomes bigger and stronger. Ever since he left Cleveland the first time, he has never been perceived badly by the media. Back then, Cavs fans burned his jerseys and booed at him every time that he played in Cleveland as a Heat. Sports channels like ESPN slammed him on how he made the league unfair. That’s not the case anymore.

Now, his brand revolves around the idea of being the greatest, and that idea is represented in his products. His clothing line doesn’t involve heavy patterns, but rather a bright, stylish, design while being predominantly black. His logo is usually placed on these black patches in white.

When you think about it, Nike has a tight grip on two of the biggest stars in the history of basketball, and both of them have amazing, iconic logos that fans everywhere can remember. This is a great business partner choice for LeBron, as he’s still reaping the benefits from the contract that he signed 15 years ago as an 18-year-old up and coming basketball star. His legacy and his logo will be remembered long after his time on the court is over.

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  • Deepak Kumar